Fog, Klaus.
Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. - Second Edition. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.
9783540883494
10.1007/978-3-540-88349-4 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Management/Business for Professionals.
Marketing.
HD28-70
650
Storytelling Branding in Practice / [electronic resource] : by Klaus Fog, Christian Budtz, Philip Munch, Stephen Blanchette. - Second Edition. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.
9783540883494
10.1007/978-3-540-88349-4 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Management/Business for Professionals.
Marketing.
HD28-70
650