Neuromarketing [electronic resource] : Exploring the Brain of the Consumer / by Leon Zurawicki.
By: Zurawicki, Leon.
Contributor(s): SpringerLink (Online service).
Material type:
BookPublisher: Berlin, Heidelberg : Springer Berlin Heidelberg, 2010Description: digital.ISBN: 9783540778295.Subject(s): Economics | Neurobiology | Marketing | Economics/Management Science | Marketing | NeurobiologyDDC classification: 658.8 Online resources: Click here to access online
In:
Springer eBooks
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