Database Marketing [electronic resource] : Analyzing and Managing Customers / by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
By: Blattberg, Robert C.
Contributor(s): Kim, Byung-Do | Neslin, Scott A | SpringerLink (Online service).
Material type:
BookSeries: International Series in Quantitative Marketing, 18.Publisher: New York, NY : Springer New York, 2008Description: digital.ISBN: 9780387725796.Subject(s): Economics | Industrial management | Marketing | Technology | Economics/Management Science | Marketing | Management/Business for Professionals | Technology ManagementDDC classification: 658.8 Online resources: Click here to access online
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Springer eBooks
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