Blattberg, Robert C.
Database Marketing Analyzing and Managing Customers / [electronic resource] : by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - New York, NY : Springer New York, 2008. - digital. - International Series in Quantitative Marketing, 18 0923-6716 ; . - International Series in Quantitative Marketing, 18 .
9780387725796
10.1007/978-0-387-72579-6 doi
Economics.
Industrial management.
Marketing.
Technology.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Technology Management.
HF5410-5417.5
658.8
Database Marketing Analyzing and Managing Customers / [electronic resource] : by Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. - New York, NY : Springer New York, 2008. - digital. - International Series in Quantitative Marketing, 18 0923-6716 ; . - International Series in Quantitative Marketing, 18 .
9780387725796
10.1007/978-0-387-72579-6 doi
Economics.
Industrial management.
Marketing.
Technology.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
Technology Management.
HF5410-5417.5
658.8