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marketing: / roger.a. kerin

By: "kerin, roger a. ".
Material type: materialTypeLabelBookSeries: macgraw-hill series in marketing.Publisher: usa : mcgraw-hill 2003Edition: 7 ed.Description: "xliii, 741p.; 28 cm.".ISBN: 0-07-115122-2.Subject(s): marketing --DDC classification: 658. 8 mar
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