"kerin, roger a. "
marketing: / roger.a. kerin - 7 ed. - usa : mcgraw-hill 2003. - "xliii, 741p.; 28 cm." - macgraw-hill series in marketing .
includes bibliography
0-07-115122-2
marketing--
658. 8 mar
marketing: / roger.a. kerin - 7 ed. - usa : mcgraw-hill 2003. - "xliii, 741p.; 28 cm." - macgraw-hill series in marketing .
includes bibliography
0-07-115122-2
marketing--
658. 8 mar