A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
By: Peter, J. Paul
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Contributor(s): Donnelly, James H.
Material type: 
BookPublisher: Homewood, IL : Irwin, c1991Edition: 5th ed.Description: xii, 324 p. : ill. ; 24 cm.ISBN: 0256094454.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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HF5415.13 (Browse shelf) | Available | W.L |
Total holds: 0
Includes bibliographical references (p. [299]-310) and indexes.
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