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Peter, J. Paul.

A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. - 5th ed. - Homewood, IL : Irwin, c1991. - xii, 324 p. : ill. ; 24 cm.

Includes bibliographical references (p. [299]-310) and indexes.

ISBN: 0256094454

LCCN: 90037340

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .P388 1991

Dewey Class. No.: 658.8

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