Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
By: Churchill, Gilbert A
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Contributor(s): Peter, J. Paul.
Material type: 
BookPublisher: Burr Ridge, Ill. : Irwin, c1995Description: xxxii, 703 p. : col. ill., col. maps ; 27 cm.ISBN: 0256125392; 0256173672 (annotated instructor's edition).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | HF5415.C5275 1994 (Browse shelf) | Available | A.Y - OLD LIB | ||
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General Circulation Books
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General Stacks | HF5415.C5275 1994 (Browse shelf) | Available | A.Y |
Total holds: 0
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| HF5415 .C43 1973 Marketing today: | HF5415 .C43 1973 marketing today: | HF5415 .C43 1973 marketing today: | HF5415.C5275 1994 Marketing : | HF5415 .C72 1991 Strategic marketing / | HF5415 .C73 1988 marketing management: | HF5415.C87 1993 customer service: |
Includes bibliographical references (p. 655-674) and indexes.
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