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Marketing : (Record no. 36704)

000 -LEADER
fixed length control field	00988pam a2200265 a 4500
001 - CONTROL NUMBER
control field	2067701
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20130515015026.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	940225s1995 iluab b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	94008479
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256125392
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0256173672 (annotated instructor's edition)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415
Item number	.C5275 1995
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8
Edition number	20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Churchill, Gilbert A.
9 (RLIN)	14404
245 10 - TITLE STATEMENT
Title	Marketing :
Remainder of title	creating value for customers /
Statement of responsibility, etc	Gilbert A. Churchill, Jr., J. Paul Peter.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Burr Ridge, Ill. :
Name of publisher, distributor, etc	Irwin,
Date of publication, distribution, etc	c1995.
300 ## - PHYSICAL DESCRIPTION
Extent	xxxii, 703 p. :
Other physical details	col. ill., col. maps ;
Dimensions	27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references (p. 655-674) and indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing.
9 (RLIN)	1001
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul.
9 (RLIN)	1754
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	orignew
d	1
e	ocip
f	19
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type	General Circulation Books
Classification part	HF5415

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type	Public note
					Technical University of Kenya Library	Technical University of Kenya Library	General Stacks	2012-01-17	4	HF5415.C5275 1994	102B00392	2013-08-21	2013-08-16	2012-01-17	General Circulation Books	A.Y - OLD LIB
					Technical University of Kenya Library	Technical University of Kenya Library	General Stacks	2012-01-17	2	HF5415.C5275 1994	102B00391	2013-09-27	2013-09-09	2012-01-17	General Circulation Books	A.Y

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Marketing : (Record no. 36704)