Handbook of marketing research. Robert Ferber, editor-in-chief.
By: Ferber, Robert
.
Material type: 
BookPublisher: New York, McGraw-Hill [1974]Description: 1 v. (various pagings) illus. 23 cm.ISBN: 0070204624.Subject(s): Marketing research -- Handbooks, manuals, etcDDC classification: 658.8/3
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.2 (Browse shelf) | Available | R.N |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415.13.W543 1979 Management controls and marketing planning / | HF5415.135.C72 1991 Strategic marketing / | HF5415.13K64 2000 Marketing management / | HF5415.2 Handbook of marketing research. | HF5415.2.B337 1983 Marketing research : | HF5415 .2 .C48 2005 Marketing research : | HF5415 .2 .C48 2005 Marketing research : |
Includes bibliographies.
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