| 000 -LEADER |
| fixed length control field |
00741pam a2200229 4500 |
| 001 - CONTROL NUMBER |
| control field |
2668770 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20130515014943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
730802s1974 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
73012967 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
0070204624 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
KEPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415.2 |
| Item number |
.F419 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8/3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Ferber, Robert, |
| Dates associated with a name |
1922- |
| 9 (RLIN) |
24375 |
| 245 10 - TITLE STATEMENT |
| Title |
Handbook of marketing research. |
| Statement of responsibility, etc |
Robert Ferber, editor-in-chief. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
New York, |
| Name of publisher, distributor, etc |
McGraw-Hill |
| Date of publication, distribution, etc |
[1974] |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
1 v. (various pagings) |
| Other physical details |
illus. |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
| Bibliography, etc |
Includes bibliographies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Handbooks, manuals, etc. |
| 9 (RLIN) |
24376 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
HF5415.2 |