Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins.
By: Tull, Donald S
.
Contributor(s): Hawkins, Del I.
Material type: 
BookSeries: The Macmillan series in marketing. Publisher: New York : London : Macmillan ; Collier Macmillan, c1990Edition: 5th ed.Description: xxii, 836 p. : ill. ; 24 cm.ISBN: 0024218219.Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.8/3
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.2.T83 1990 (Browse shelf) | Available | P.K |
Total holds: 0
Includes bibliographical references and indexes.
There are no comments for this item.