Tull, Donald S.
Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins. - 5th ed. - New York : London : Macmillan ; Collier Macmillan, c1990. - xxii, 836 p. : ill. ; 24 cm. - The Macmillan series in marketing .
Includes bibliographical references and indexes.
0024218219
89034951
Marketing research.
Marketing research--Case studies.
HF5415.2 / .T83 1990
658.8/3
Marketing research : measurement & method : a text with cases / Donald S. Tull, Del I. Hawkins. - 5th ed. - New York : London : Macmillan ; Collier Macmillan, c1990. - xxii, 836 p. : ill. ; 24 cm. - The Macmillan series in marketing .
Includes bibliographical references and indexes.
0024218219
89034951
Marketing research.
Marketing research--Case studies.
HF5415.2 / .T83 1990
658.8/3