Management controls and marketing planning / R. M. S. Wilson.
By: Wilson, R. M. S. (Richard Malcolm Sano)
.
Contributor(s): Institute of Marketing | CAM Foundation.
Material type: 
BookPublisher: London : Published on behalf of the Institute of Marketing and the CAM Foundation [by] Heinemann, 1979Description: xvi, 224 p. : ill. ; 24 cm.ISBN: 0434922668 :.Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
General Stacks | Non-fiction | HF5415.13.W543 1979 (Browse shelf) | Available | P.K |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
| HF5415 .13 .O33 2002 Marketing management systems: | HF5415 .13 .W48 1990 The marketing plan : | HF5415 .13 .W48 1990 The marketing plan : | HF5415.13.W543 1979 Management controls and marketing planning / | HF5415.135.C72 1991 Strategic marketing / | HF5415.13K64 2000 Marketing management / | HF5415.2 Handbook of marketing research. |
Includes index.
Bibliography: p. 201-217.
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