Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein.
By: Eastman, Susan Tyler
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Contributor(s): Head, Sydney W [joint author.] | Klein, Lewis [joint author.].
Material type: 
BookPublisher: Belmont, Calif. : Wadsworth Pub. Co., c1981Description: xvi, 384 p. : ill. ; 25 cm.ISBN: 0534008828 :.Subject(s): Television programs -- Planning | Radio programs -- Planning
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | PN1992.5.E18 1981 (Browse shelf) | Available | B.K.O-OLD LIB | |||
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General Circulation Books
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General Stacks | Non-fiction | PN1992.5.E18 1981 (Browse shelf) | Available | B.K.O-OLD LIB |
Total holds: 0
Includes indexes.
Bibliography: p. [359]-370.
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