| 000 -LEADER |
|---|
| fixed length control field |
01004cam a2200265 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2298592 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20131002100708.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
800513s1981 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
80016791 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0534008828 : |
| Terms of availability |
$14.95 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN1992.5 |
| Item number |
.E18 1981 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eastman, Susan Tyler. |
| 9 (RLIN) |
9461 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Broadcast programming, strategies for winning television and radio audiences / |
| Statement of responsibility, etc |
Susan Tyler Eastman, Sydney W. Head, Lewis Klein. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Belmont, Calif. : |
| Name of publisher, distributor, etc |
Wadsworth Pub. Co., |
| Date of publication, distribution, etc |
c1981. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 384 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. [359]-370. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Television programs |
| General subdivision |
Planning. |
| 9 (RLIN) |
15596 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Radio programs |
| General subdivision |
Planning. |
| 9 (RLIN) |
15597 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Head, Sydney W., |
| Relator term |
joint author. |
| 9 (RLIN) |
15598 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Klein, Lewis, |
| Dates associated with a name |
1927- |
| Relator term |
joint author. |
| 9 (RLIN) |
15599 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
PN1992.5.E18 1981 |
