International marketing and purchasing of industrial goods : an interaction approach / by IMP Project Group ; editor, Håkan Håkansson.
Contributor(s): Håkansson, Håkan
| IMP Project Group.
Material type: 
BookPublisher: Chichester ; New York : Wiley, c1982Description: x, 406 p. : ill. ; 24 cm.ISBN: 0471279870 :.Subject(s): Marketing -- Europe | Industrial procurement -- EuropeDDC classification: 658.8/0094
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.12 .E8 .H34 1947 (Browse shelf) | Available | P.K |
Total holds: 0
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| HF5415 Marketing handbook / | HF5415 Modern marketing / | HF5415.12.C2.C36 1994 Canadian marketing : | HF5415.12 .E8 .H34 1947 International marketing and purchasing of industrial goods : | HF5415.12.W38 1981 the organization and economics of distribution: | HF5415.123.C68 1983 Marketing communications / | HF5415 .1265 .H36 2000 principles of internet marketing: |
Includes indexes.
Bibliography: p. 395-401.
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