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Marketing management : foundations and practices / William Lazer, James D. Culley.

By: Lazer, William.
Contributor(s): Culley, James D.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin Co., c1983Description: xxiv, 869 p. : ill. ; 24 cm.ISBN: 0395327164.Subject(s): Marketing -- ManagementDDC classification: 658.8
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Item type Current location Collection Call number Status Notes Date due Item holds
General Circulation Books General Circulation Books General Stacks Non-fiction HF5415.13.L385 1983 (Browse shelf) Available wk-OLD LIB
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Shelving location: General Stacks , Collection code: Non-fiction Close shelf browser
HF5415 .13 .G55 1987 marketing: HF5415 .13 .K64 2006 Marketing management / HF5415.13.K64 2006 marketing management: HF5415.13.L385 1983 Marketing management : HF5415 .13 .M369 1979 Basic marketing : HF5415 .13 .M369 1990 Basic marketing : HF5415 .13 .M369 1990 Basic marketing :

Includes bibliographical references and indexes.

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