Marketing management : foundations and practices / William Lazer, James D. Culley.
By: Lazer, William
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Contributor(s): Culley, James D
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Material type:
BookPublisher: Boston : Houghton Mifflin Co., c1983Description: xxiv, 869 p. : ill. ; 24 cm.ISBN: 0395327164.Subject(s): Marketing -- Management| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
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General Stacks | Non-fiction | HF5415.13.L385 1983 (Browse shelf) | Available | wk-OLD LIB |
Total holds: 0
Includes bibliographical references and indexes.
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