The environment of marketing management; selections from the literature [edited by] Robert J. Holloway [and] Robert S. Hancock.
By: Holloway, Robert J [ed.]
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Contributor(s): Hancock, Robert Spencer [joint ed.].
Material type: 
BookSeries: The Wiley marketing series.Publisher: New York, Wiley [1974]Edition: 3d ed.Description: xiii, 531 p. illus. 26 cm.ISBN: 047140716X.Subject(s): Marketing | ConsumersDDC classification: 658.8/008
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415 .H742 1974 (Browse shelf) | Available | P.K |
Total holds: 0
Previous editions published in 1964 and 1969 under title: The environment of marketing behavior.
Includes bibliographical references.
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