Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.
By: Arens, William F
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Contributor(s): Schaefer, David H | Weigold, Michael F.
Material type: 
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 2nd ed.Description: xxiv, 558 p. : col. ill. ; 28 cm.ISBN: 9780073380971 (alk. paper); 0073380970 (alk. paper).Subject(s): AdvertisingDDC classification: 659.1 Online resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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Non-fiction | HF5821.A74 2009 (Browse shelf) | Available | MA |
Total holds: 0
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| HF5721.W75 1994 WRITING THAT WORKS | HF5726 .B48 2013 Better Business: Centennial College | HF5821 A48 2012 Advertising / | HF5821.A74 2009 Essentials of contemporary advertising / | HF5823.B45 2005 Advertising and promotion : | HF5823 .P75 2013 Principles of Advertising and Brand Management | HF5823 .V36 1999 Advertising principles : |
Includes bibliographical references (p. 511-523) and indexes.
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