Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold.
By: Arens, William F
.
Contributor(s): Schaefer, David H | Weigold, Michael F.
Material type: 
BookPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 2nd ed.Description: xxiv, 558 p. : col. ill. ; 28 cm.ISBN: 9780073380971 (alk. paper); 0073380970 (alk. paper).Subject(s): AdvertisingDDC classification: 659.1 Online resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
Non-fiction | HF5821.A74 2009 (Browse shelf) | Available | MA |
Total holds: 0
Includes bibliographical references (p. 511-523) and indexes.
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