Hospitality and tourism marketing /
By: Lazer, William
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Contributor(s): Dallas, Melissa | Riegel, Carl D | American Hotel & Lodging Association. Educational Institute.
Material type: 
BookPublisher: Lansing, Mich. : Educational Institute, American Hotel & Lodging Assn., c2006Description: xvii, 436 p. : ill. ; 23 cm.ISBN: 0866122699.Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Advertising -- Hospitality industry | Advertising -- Tourism
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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TX911.3.H67 2014 (Browse shelf) | Available | CN |
Total holds: 0
Browsing Technical University of Kenya Library Shelves Close shelf browser
| TX911.3.D38 2012 Food and beverage management: | TX911.3.E84 1992 Ethics in hospitality management : | TX911.3 .F67 2000 Managing the guest experience in hospitality / | TX911.3.H67 2014 Hospitality and tourism marketing / | TX911.3 .K36 2001 SERVICE QUALITY MANAGEMENT | TX911.3 .K36 2007 Service Management | TX911.3 K37 2003 Managing technology in the hospitality industry / |
"05-02179" and "00372TXT01ENGE"-- back cover.
Includes bibliographical references and index.
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