Lazer, William.
Hospitality and tourism marketing / - Lansing, Mich. : Educational Institute, American Hotel & Lodging Assn., c2006. - xvii, 436 p. : ill. ; 23 cm.
"05-02179" and "00372TXT01ENGE"-- back cover.
Includes bibliographical references and index.
0866122699
2006298120
Hospitality industry--Marketing.
Tourism--Marketing.
Advertising--Hospitality industry.
Advertising--Tourism.
TX911.3 / .H67 2014
Hospitality and tourism marketing / - Lansing, Mich. : Educational Institute, American Hotel & Lodging Assn., c2006. - xvii, 436 p. : ill. ; 23 cm.
"05-02179" and "00372TXT01ENGE"-- back cover.
Includes bibliographical references and index.
0866122699
2006298120
Hospitality industry--Marketing.
Tourism--Marketing.
Advertising--Hospitality industry.
Advertising--Tourism.
TX911.3 / .H67 2014