Consumer behavior and marketing action / Henry Assael.
By: Assael, Henry
.
Material type: 
BookPublisher: Cincinnati, Ohio : South-Western College Pub., c1995Edition: 5th ed.Description: 1 v. (various pagings) : ill. (some col.) ; 24 cm.ISBN: 0538844337.Subject(s): Consumer behavior | Motivation research (Marketing)Online resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
|
Non-fiction | HF5415.3 .A83 1995 (Browse shelf) | Available | AY |
Total holds: 0
Browsing Technical University of Kenya Library Shelves , Collection code: Non-fiction Close shelf browser
| HF5415.2 .M37 2016 Marketing research / | HF5415.2 .S3 2004 Consumer Behavior | HF5415.2 .Z55 2000 Exploring marketing research / | HF5415.3 .A83 1995 Consumer behavior and marketing action / | HF5415.3 S64 2008 Consumer behaviour : | HF5415.3 S64 2008 Consumer behaviour : | HF5415.3.W55 2016 Consumer Behaviour |
Includes bibliographical references and indexes.
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