Assael, Henry.
Consumer behavior and marketing action / Henry Assael. - 5th ed. - Cincinnati, Ohio : South-Western College Pub., c1995. - 1 v. (various pagings) : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0538844337
94030946
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .A83 1995
Consumer behavior and marketing action / Henry Assael. - 5th ed. - Cincinnati, Ohio : South-Western College Pub., c1995. - 1 v. (various pagings) : ill. (some col.) ; 24 cm.
Includes bibliographical references and indexes.
0538844337
94030946
Consumer behavior.
Motivation research (Marketing)
HF5415.3 / .A83 1995