Marketing classics : a selection of influential articles / [edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.
Contributor(s): Enis, Ben M
| Cox, Keith Kohn | Mokwa, Michael P.
Material type: 
BookPublisher: Englewood Cliffs, N.J. : Prentice Hall, c1995Edition: 8th ed., 25th anniversary ed.Description: xii, 612 p. : ill. ; 24 cm.ISBN: 0205159885.Subject(s): Marketing
| Item type | Current location | Collection | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|---|
General Circulation Books
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General Stacks | Non-fiction | HF5415.E55 1995 (Browse shelf) | Available | FN |
Total holds: 0
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| HF5415.B42 1979 foundations of marketing: | HF5415.B42 1979 foundations of marketing: | HF5415.B87 1980 Advertising in the market place: | HF5415.E55 1995 Marketing classics : | HF5415 .G74 1974 essentials of statistics in marketing: | HF5415 .G74 1974 essentials of statistics in marketing: | HF5415.M2677 1967 Physical-distribution systems |
Includes bibliographical references and index.
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