Marketing classics : a selection of influential articles /
[edited by] Ben M. Enis, Keith K. Cox, Michael P. Mokwa.
- 8th ed., 25th anniversary ed.
- Englewood Cliffs, N.J. : Prentice Hall, c1995.
- xii, 612 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0205159885
94011406
Marketing.
HF5415 / .E55 1995
Includes bibliographical references and index.
0205159885
94011406
Marketing.
HF5415 / .E55 1995