Copywriting for the electronic media : a practical guide / Milan D. Meeske.
By: Meeske, Milan D
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Material type: 
BookPublisher: Belmont, CA : Thomson/Wadsworth, [c2003]Edition: 4th ed.Description: xiv, 306 p. : ill. ; 28 cm.ISBN: 0534526608.Subject(s): Advertising copy | Broadcast advertisingOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
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HF5825 .M44 2003 (Browse shelf) | Available | FN |
Total holds: 0
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| HF5823 .V36 1999 Advertising principles : | HF5825 S53. 2007 The everything guide to writing copy | HF5825 .J46 2005 Creative strategy in advertising / | HF5825 .M44 2003 Copywriting for the electronic media : | HF5825 .M44 2005 Copywriting for the electronic media : | HF5827 .S65 2005 Social Communication in Advertising Consumption in the Mediated Marketplace | HG173 Basic business finance: text and cases, |
Cover title.
Includes bibliographical references (p. [299]-300) and index.
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