Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 4th ed. - Belmont, CA : Thomson/Wadsworth, [c2003] - xiv, 306 p. : ill. ; 28 cm.
Cover title.
Includes bibliographical references (p. [299]-300) and index.
0534526608
2002105856
Advertising copy.
Broadcast advertising.
HF5825 / .M44 2003
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 4th ed. - Belmont, CA : Thomson/Wadsworth, [c2003] - xiv, 306 p. : ill. ; 28 cm.
Cover title.
Includes bibliographical references (p. [299]-300) and index.
0534526608
2002105856
Advertising copy.
Broadcast advertising.
HF5825 / .M44 2003