Copywriting for the electronic media : a practical guide / Milan D. Meeske.
By: Meeske, Milan D
.
Material type: 
BookPublisher: Belmont, CA : Thomson/Wadsworth, 2005Edition: 5th ed.Description: xvi, 312 p. : ill. ; 28 cm.ISBN: 0534629148.Subject(s): Advertising copy | Broadcast advertisingOnline resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Notes | Date due | Item holds |
|---|---|---|---|---|---|---|
General Circulation Books
|
HF5825 .M44 2005 (Browse shelf) | Available | FN |
Total holds: 0
Access card for free 4-month subscription to Infotrak (college ed.) inserted.
Includes bibliographical references (p. [305]-306) and index.
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