Meeske, Milan D.
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 5th ed. - Belmont, CA : Thomson/Wadsworth, 2005. - xvi, 312 p. : ill. ; 28 cm.
Access card for free 4-month subscription to Infotrak (college ed.) inserted.
Includes bibliographical references (p. [305]-306) and index.
0534629148
2004116846
Advertising copy.
Broadcast advertising.
HF5825 / .M44 2005
Copywriting for the electronic media : a practical guide / Milan D. Meeske. - 5th ed. - Belmont, CA : Thomson/Wadsworth, 2005. - xvi, 312 p. : ill. ; 28 cm.
Access card for free 4-month subscription to Infotrak (college ed.) inserted.
Includes bibliographical references (p. [305]-306) and index.
0534629148
2004116846
Advertising copy.
Broadcast advertising.
HF5825 / .M44 2005