Strategic marketing in library and information science / Irene Owens, editor.
Contributor(s): Owens, Irene
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Material type: 
BookPublisher: Binghamton, NY : Haworth Information Press, c2002Description: 254 p. : ill. ; 23 cm.ISBN: 0789021420 (hbk.); 0789021439 (pbk.).Uniform titles: Acquisitions librarian. Subject(s): Library planning | Libraries -- Marketing | Information services -- Planning | Information services -- MarketingOnline resources: Publisher description | Item type | Current location | Collection | Call number | Copy number | Status | Notes | Date due | Item holds |
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Z678. S76 2002 (Browse shelf) | Available | B.K.O | |||||
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General Circulation Books
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General Stacks | Non-fiction | Z678. S76 2002 (Browse shelf) | C. 1 | Available | B.K.O | ||
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General Circulation Books
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Non-fiction | Z678 (Browse shelf) | C. 2 | Available |
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| Z675.U5 N34 1973 british academic libraries: | Z675.U5.N34 1978 British university libraries / | Z675.U5.T46 1979 An introduction to university library administration / | Z678 Strategic marketing in library and information science / | Z678 Marketing the library service / | Z678.3.J4 1969 public library administration:an examination guidebook: | Z678 .8 .G7 .B76 1996 Quality management for information and library managers / |
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002."
Includes bibliographical references and index.
Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy.
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