| 000 -LEADER |
|---|
| fixed length control field |
02339cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
13114406 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515014018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030307s2002 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003005362 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789021420 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789021439 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
KEPU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z678 |
| Item number |
.S765 2002 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing in library and information science / |
| Statement of responsibility, etc |
Irene Owens, editor. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Binghamton, NY : |
| Name of publisher, distributor, etc |
Haworth Information Press, |
| Date of publication, distribution, etc |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
254 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Co-published simultaneously as The acquisitions librarian, volume 14, number 28, 2002." |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Marketing in library and information science : a selected review of related literature / Irene Owens -- Strategic planning as a pre-requisite to strategic marketing action in libraries and information agencies / Cesar Caballero -- The importance of marketing in the library and information science curriculum / Glynn Harmon -- Using branding to make your mark(et) : what lessons leaders can learn for library and information science / Roberta I. Shaffer -- A marketing approach to recruiting librarians / Ronald D. Pollock -- Strategic marketing of electronic resources / Dennis Dillon -- Strategic marketing to theological library constituents : rationale and potential applications / Timothy D. Lincoln -- Social marketing for archives : the Austin History Center experience / W. Bernard Lukenbill -- Marketing the archivist : the history of the Society of American Archivist's Task Force on Archives and Society / Mimi Dionne -- Marketing gone with the wind in an age of social conflict / W. Bernard Lukenbill -- Marketing in public libraries / Loriene Roy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Library planning. |
| 9 (RLIN) |
48 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Libraries |
| General subdivision |
Marketing. |
| 9 (RLIN) |
49 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information services |
| General subdivision |
Planning. |
| 9 (RLIN) |
50 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Information services |
| General subdivision |
Marketing. |
| 9 (RLIN) |
51 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Owens, Irene. |
| 9 (RLIN) |
52 |
| 730 0# - ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Acquisitions librarian. |
| 9 (RLIN) |
53 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy0810/2003005362-d.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Call number prefix |
Z678 |
| Call number suffix |
.S765 |
