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Boundary-Spanning Marketing Organization [electronic resource] : A Theory and Insights from 31 Organization Theories / by G. Tomas M. Hult.

By: Hult, G. Tomas M [author.].
Contributor(s): SpringerLink (Online service).
Material type: materialTypeLabelBookSeries: SpringerBriefs in Business: 20Publisher: New York, NY : Springer New York, 2011Description: VIII, 78p. 1 illus. online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781461438199.Subject(s): Economics | Industrial management | Marketing | Economics/Management Science | Marketing | Management/Business for ProfessionalsDDC classification: 658.8 Online resources: Click here to access online In: Springer eBooksSummary: none
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