Hult, G. Tomas M.
Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories / [electronic resource] : by G. Tomas M. Hult. - VIII, 78p. 1 illus. online resource. - SpringerBriefs in Business, 20 2191-5482 ; . - SpringerBriefs in Business, 20 .
none
9781461438199
10.1007/978-1-4614-3819-9 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
HF5410-5417.5
658.8
Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories / [electronic resource] : by G. Tomas M. Hult. - VIII, 78p. 1 illus. online resource. - SpringerBriefs in Business, 20 2191-5482 ; . - SpringerBriefs in Business, 20 .
none
9781461438199
10.1007/978-1-4614-3819-9 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
HF5410-5417.5
658.8