| 000 -LEADER |
|---|
| fixed length control field |
00852cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
4715574 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20130515015307.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
831114s1984 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
83023452 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471890855 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OCoLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M32323 1984 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/001 |
| Edition number |
19 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing theory : |
| Remainder of title |
distinguished contributions / |
| Statement of responsibility, etc |
Stephen W. Brown, Raymond P. Fisk, [editors]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c1984. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 375 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Theories in marketing series |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes indexes. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Bibliography: p. 336-360. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 9 (RLIN) |
1001 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Stephen Walter, |
| Dates associated with a name |
1943- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fisk, Raymond P. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ocip |
| f |
19 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
General Circulation Books |
| Classification part |
HF5415 |
