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Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors]. - New York : Wiley, c1984. - xiii, 375 p. : ill. ; 25 cm. - Theories in marketing series .

Includes indexes.

Bibliography: p. 336-360.

ISBN: 0471890855

LCCN: 83023452

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M32323 1984

Dewey Class. No.: 658.8/001

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