Marketing today; (Record no. 13527)

000 -LEADER
fixed length control field 00654nam a2200217 4500
001 - CONTROL NUMBER
control field 3134800
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130515014112.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 730522s1973 nyua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 72093696
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0155550810
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .S36138
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 380
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Schwartz, David Joseph.
9 (RLIN) 4179
245 10 - TITLE STATEMENT
Title Marketing today;
Remainder of title a basic approach
Statement of responsibility, etc [by] David J. Schwartz.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York,
Name of publisher, distributor, etc Harcourt Brace Jovanovich
Date of publication, distribution, etc [1973]
300 ## - PHYSICAL DESCRIPTION
Extent xix, 716 p.
Other physical details illus.
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1001
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e opcn
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type General Circulation Books
Classification part HF5415
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type Public note
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library   2011-12-10 HF5415 2011274600 2011-12-10 2011-12-10 General Circulation Books wk

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