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Schwartz, David Joseph.

Marketing today; a basic approach [by] David J. Schwartz. - New York, Harcourt Brace Jovanovich [1973] - xix, 716 p. illus. 24 cm.

ISBN: 0155550810

LCCN: 72093696

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .S36138

Dewey Class. No.: 380

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