| 000 -LEADER |
|---|
| fixed length control field |
01913cam a22003377a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
15287726 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
KEPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20191104104616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080503s2006 sz a b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2008395439 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
390570188X (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9783905701883 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn144223146 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Transcribing agency |
TUK |
| Modifying agency |
YDXCP |
| -- |
EYE |
| -- |
BAKER |
| -- |
DWP |
| -- |
OHX |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M37 2015 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing.an introduction |
| Statement of responsibility, etc |
Gary Armstrong et al |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
CANADA |
| Name of publisher, distributor, etc |
PEARSON |
| Date of publication, distribution, etc |
2015 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
105 p : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
20 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"This publication refers to an exhibition project curated by Tirdad Zolghadar started in Geneva 2004 and is 2006 brought to Tehran"--jrp-ringier.com |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 103-105). |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
General views, Geneva -- Ethnic marketing : an introduction / by Tirdad Zolghadr -- How culture sells : examples from a national and international marketing perspective / by Michaela Kehrer -- Pax Anglo-Americana : a plea for a cosmopolitan history of contemporary art / by Charlotte Bydler -- All artworks -- Actually I don't really think of myself as the Colin Powell of the art world : a discussion with Akram Zaatari, Hassan Khan and Tirdad Zolghadr -- Ethnic marketing in eight easy steps : a short guide on how to turn your barriers into sales opportunities. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Arts, Modern |
| Chronological subdivision |
21st century. |
| 9 (RLIN) |
41156 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Performance art. |
| 9 (RLIN) |
41157 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market segmentation. |
| 9 (RLIN) |
41158 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Minority consumers. |
| 9 (RLIN) |
41159 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zolghadr, Tirdad. |
| 9 (RLIN) |
41160 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/fy0805/2008395439.html |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
General Circulation Books |
