Marketing.an introduction
Gary Armstrong et al
- CANADA PEARSON 2015
- 105 p : ill. (chiefly col.) ; 20 cm.
"This publication refers to an exhibition project curated by Tirdad Zolghadar started in Geneva 2004 and is 2006 brought to Tehran"--jrp-ringier.com
Includes bibliographical references (p. 103-105).
General views, Geneva -- Ethnic marketing : an introduction / by Tirdad Zolghadr -- How culture sells : examples from a national and international marketing perspective / by Michaela Kehrer -- Pax Anglo-Americana : a plea for a cosmopolitan history of contemporary art / by Charlotte Bydler -- All artworks -- Actually I don't really think of myself as the Colin Powell of the art world : a discussion with Akram Zaatari, Hassan Khan and Tirdad Zolghadr -- Ethnic marketing in eight easy steps : a short guide on how to turn your barriers into sales opportunities.
390570188X (pbk.) 9783905701883 (pbk.)
2008395439
Arts, Modern--21st century.
Performance art.
Market segmentation.
Minority consumers.
HF5415 / .M37 2015
"This publication refers to an exhibition project curated by Tirdad Zolghadar started in Geneva 2004 and is 2006 brought to Tehran"--jrp-ringier.com
Includes bibliographical references (p. 103-105).
General views, Geneva -- Ethnic marketing : an introduction / by Tirdad Zolghadr -- How culture sells : examples from a national and international marketing perspective / by Michaela Kehrer -- Pax Anglo-Americana : a plea for a cosmopolitan history of contemporary art / by Charlotte Bydler -- All artworks -- Actually I don't really think of myself as the Colin Powell of the art world : a discussion with Akram Zaatari, Hassan Khan and Tirdad Zolghadr -- Ethnic marketing in eight easy steps : a short guide on how to turn your barriers into sales opportunities.
390570188X (pbk.) 9783905701883 (pbk.)
2008395439
Arts, Modern--21st century.
Performance art.
Market segmentation.
Minority consumers.
HF5415 / .M37 2015