Principles of marketing / (Record no. 117068)

000 -LEADER
fixed length control field 01228cam a2200289 a 4500
001 - CONTROL NUMBER
control field 15152249
003 - CONTROL NUMBER IDENTIFIER
control field KEPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190903153505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080124s2008 njua 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2008003309
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0-13-202001-5
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273711563 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)191697384
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn191697384
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency TUK
Modifying agency YDX
-- YDXCP
-- BTCTA
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.K68 2008
Item number 119B02762
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler Philip
9 (RLIN) 21056
245 00 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Philip Kotler, Gary Armstrong , Peggy H. Cunningham
250 ## - EDITION STATEMENT
Edition statement 7th Canadian ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 733 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1001
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
9 (RLIN) 21056
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip089/2008003309.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type General Circulation Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type Public note
          Non-fiction Technical University of Kenya Library Technical University of Kenya Library   2019-09-03 DONATION-TBFC HF5415.K68 2008 119B02762 2019-09-03 2019-09-03 General Circulation Books MA

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