Kotler Philip
Principles of marketing / Philip Kotler, Gary Armstrong , Peggy H. Cunningham - 7th Canadian ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxvi, 733 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
978-0-13-202001-5 0273711563 (pbk.)
2008003309
Marketing.
HF5415.K68 2008 / 119B02762
Principles of marketing / Philip Kotler, Gary Armstrong , Peggy H. Cunningham - 7th Canadian ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxvi, 733 p. : ill. (chiefly col.) ; 28 cm.
Edition for U.S. published under: Principles of marketing / Philip Kotler, Gary Armstrong. 12th ed., c2008.
978-0-13-202001-5 0273711563 (pbk.)
2008003309
Marketing.
HF5415.K68 2008 / 119B02762