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Introductory marketing : a - 2nd custom ed - Toronto ; New York : McGraw-Hill Ryerson, 2010 - xiv,527p ill. ; 25 cm.

Includes index.

ISBN: 0558360777

LCCN: 78302502

Nat. Bib. No.: C***

Subjects--Topical Terms:
Marketing--Canada.
Retail trade--Canada.
Marketing.

LC Class. No.: HF5415.12 / .I58 2010

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