000			04158nam a22004455i 4500
001			978-3-658-01561-9
003			DE-He213
005			20140220082925.0
007			cr nn 008mamaa
008			130228s2013 gw | s |||| 0|eng d
020			_a9783658015619 _9978-3-658-01561-9
024	7		_a10.1007/978-3-658-01561-9 _2doi
050		4	_aHM401-1281
050		4	_aHM548
072		7	_aJHBL _2bicssc
072		7	_aSOC026000 _2bisacsh
082	0	4	_a306.3 _223
100	1		_aSonnenburg, Stephan. _eeditor.
245	1	0	_aBranded Spaces _h[electronic resource] : _bExperience Enactments and Entanglements / _cedited by Stephan Sonnenburg, Laura Baker.
264		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer VS, _c2013.
300			_aVII, 278 p. 75 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aManagement – Culture – Interpretation
505	0		_aPlaces and Possibilities -- Facts and Figures -- Senses and Sensualities -- Stories and Situations -- Critiques and Consequences.
520			_aSweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.   Contents ·        Places and Possibilities ·        Facts and Figures ·        Senses and Sensualities ·        Stories and Situations ·        Critiques and Consequences   Targets Groups ·        Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management ·        Practitioners from Different Fields of Business   The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”. Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management.   Contents ·        Places and Possibilities ·        Facts and Figures ·        Senses and Sensualities ·        Stories and Situations ·        Critiques and Consequences   Targets Groups ·        Researchers, Lectures and Students of Social Sciences, Cultural Studies and Management ·        Practitioners from Different Fields of Business   The Editors Dr. Stephan Sonnenburg is Professor for Creativity and Transformative Management at the Karlshochschule International University in Karlsruhe, Germany. He is Dean of the Faculty “Management and Performance”. Dr. Laura Baker is a Lecturer and Researcher at FH Joanneum University of Applied Sciences in Graz, Austria in Industrial/International Management.
650		0	_aSocial sciences.
650	1	4	_aSocial Sciences.
650	2	4	_aOrganizational Studies, Economic Sociology.
700	1		_aBaker, Laura. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658015602
830		0	_aManagement – Culture – Interpretation
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-01561-9
912			_aZDB-2-SHU
999			_c98925 _d98925