000			03332nam a22004575i 4500
001			978-3-658-00456-9
003			DE-He213
005			20140220082924.0
007			cr nn 008mamaa
008			121205s2013 gw | s |||| 0|eng d
020			_a9783658004569 _9978-3-658-00456-9
024	7		_a10.1007/978-3-658-00456-9 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aChristiaans, Lena. _eauthor.
245	1	0	_aInternational Employer Brand Management _h[electronic resource] : _bA Multilevel Analysis and Segmentation of Students' Preferences / _cby Lena Christiaans.
264		1	_aWiesbaden : _bSpringer Fachmedien Wiesbaden : _bImprint: Springer Gabler, _c2013.
300			_aXVIII, 265 p. 16 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aIntroduction -- Theoretical Background and Literature Review -- Conceptual Framework and Deduction of Hypotheses -- Research Methodology and Data Basis -- Empirical Analysis and Hypothesis Testing -- Discussion of Empirical Findings.
520			_aThe increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students’ preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christiaans investigates the impact of between-country differences, e.g. differences in national culture or economic wealth, on students’ preferences in relation to the effects of within-country differences in individuals’ characteristics. Combined with a segmentation of the European graduate market, the results provide readers with insight into the development of employer value propositions for business and engineering target groups. Contents - Core Concepts of Employer Branding - Contributions from Cross-Cultural Research - Employer Branding Strategy - Multilevel Analysis  Target Groups - Researchers and students in the fields of employer branding, corporate branding, management, marketing, communications - Managers and experts with focus on employer branding, HR marketing, HR, corporate communications  About the Author Lena Christiaans obtained her doctorate at the Chair in Corporate Management at Universität Hohenheim and currently works as a reputation manager in the Corporate Communications department of a DAX-30-company in Dusseldorf.
650		0	_aEconomics.
650		0	_aMarketing.
650		0	_aEntrepreneurship.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
650	2	4	_aEconomics/Management Science, general.
650	2	4	_aEntrepreneurship.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783658004552
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-658-00456-9
912			_aZDB-2-SBE
999			_c98898 _d98898