000			02314nam a22004575i 4500
001			978-3-642-38091-4
003			DE-He213
005			20140220082910.0
007			cr nn 008mamaa
008			130605s2013 gw | s |||| 0|eng d
020			_a9783642380914 _9978-3-642-38091-4
024	7		_a10.1007/978-3-642-38091-4 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
100	1		_aShin, Kwang-Yong. _eauthor.
245	1	4	_aThe Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model _h[electronic resource] / _cby Kwang-Yong Shin.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg : _bImprint: Springer, _c2013.
300			_aXII, 148 p. 30 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aSpringerBriefs in Business, _x2191-5482
505	0		_aIntroduction -- Organization -- Implementation -- Marcom Manager’s Work: Communication Category -- The Working Model of Marcom Manager.
520			_aThe book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company’s present situation and the practice of IMC strategy. Second, according to the different characteristics of each organization, it provides various IMC organization structures, such as linear structure Model l, a virtual network and centralized type that focuses on individual interest, external types of the IMC organizational structures Model, etc., and suggestions for further study are also presented.
650		0	_aEconomics.
650		0	_aMarketing.
650	1	4	_aEconomics/Management Science.
650	2	4	_aMarketing.
650	2	4	_aBusiness/Management Science, general.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783642380907
830		0	_aSpringerBriefs in Business, _x2191-5482
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-642-38091-4
912			_aZDB-2-SBE
999			_c98197 _d98197