000 02545nam a22004575i 4500
001 978-3-658-04536-4
003 DE-He213
005 20140220082524.0
007 cr nn 008mamaa
008 131205s2014 gw | s |||| 0|eng d
020 _a9783658045364
_9978-3-658-04536-4
024 7 _a10.1007/978-3-658-04536-4
_2doi
050 4 _aHB71-74
072 7 _aK
_2bicssc
072 7 _aBUS000000
_2bisacsh
082 0 4 _a330
_223
100 1 _aWolter, Luisa.
_eauthor.
245 1 0 _aNature-Based Tourism in Mallorca’s Natural Areas
_h[electronic resource] :
_bThe Benefits of Tourism for Natural Areas /
_cby Luisa Wolter.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer Gabler,
_c2014.
300 _aXXII, 131 p. 6 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aBestMasters
505 0 _aSustainability -- Nature-Based Tourism -- Tourist Demand -- Impacts.
520 _aLuisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s’Albufera and Llevant in the North of Mallorca. Based on the results of the analysis, natural area managers can develop new products and marketing strategies that address their very own visitors, contribute to the sustainable development of their region, and influence the visitors’ views and behaviors by raising environmental awareness.   Contents Sustainability Nature-Based Tourism Tourist Demand Impacts   Target Groups Researchers, students, and professionals in the field of tourism, destination marketing and management    The Author Luisa Wolter completed her bachelor’s degree in Tourism Management and her master’s degree in Tourism and Destination Development at the University of Applied Sciences Hochschule Harz, Wernigerode.
650 0 _aEconomics.
650 0 _aMarketing.
650 1 4 _aEconomics/Management Science.
650 2 4 _aEconomics/Management Science, general.
650 2 4 _aMarket Research.
650 2 4 _aMarketing.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783658045357
830 0 _aBestMasters
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-658-04536-4
912 _aZDB-2-BHS
999 _c93622
_d93622